Both retailers and suppliers alike see the value in creative point-of-purchase (POP) and point-of-sale (POS) solutions. IPR offers unique, custom-tailored and well-constructed solutions that will make an impactful impression on consumers’ buying decisions. POP/POS displays draw attention and trigger impulse buying.
POP/POS displays are intended to promote new products and special offerings and/or capitalize on in-store events such as: store-themed, seasonal and holiday promotions and events.
IPR also works with retailers’ advertising departments and supplier base to keep corporate themes consistent, i.e., signage, retail-ready cartons, POP, print ad, TV, etc.